This project focused on the visual conceptualization of the limited edition of 'N°5 L'EAU', a modern reinterpretation of Chanel's iconic fragrance. Inspired by the majesty of the Andes, the fragrance takes the shape of a crystal drop, symbolizing the union between fragility and strength. A conceptual approach was developed that connects precious minerals, such as lapis lazuli and quartz, with the essence of Chanel N°5, highlighting its sophistication, mystery and timelessness. As part of the process, four endemic minerals were selected, creating a visual contrast that reflects the fluidity and dynamism of the fragrance, capturing its visual and sensorial nature in a unique way.
Year
2024
Client
CHANEL
Context
To develop a distinctive visual language for the limited edition of N°5 L’EAU, translating the fragrance’s modernity, sophistication, and timelessness into a compelling visual and sensorial narrative.
Outcome
A visual concept inspired by the Andes, connecting the crystal form of the fragrance with the natural textures and symbolism of four endemic minerals. Lapis lazuli and quartz became part of a visual language that juxtaposed fragility and strength, reflecting the fluidity and mystery of N°5 L’EAU.
