Architecture project in collaboration with DS Automobiles and L'Officiel Magazine, born from the concept of inhabiting spaces and the correlation between the sense of belonging shared by a home and your means of transport, in this case a car. Both the works we visited and the new DS New DS7 model are sophisticated and tasteful creations.
Year
2024
Client
DS Automobiles
Context
How to introduce the new DS7 to a design-conscious niche audience without relying on conventional automotive communication, instead creating an editorial narrative rooted in culture, art, and design.
Outcome
An editorial architecture project exploring the sense of belonging we associate with the spaces we inhabit and extending this idea to mobility, creating a cultural narrative around the new DS7 through architecture, design, and a shared appreciation for craftsmanship and sophistication.
