Rebranding of Hotel AWA in Puerto Varas with the aim of positioning the property internationally and articulating a more intentional narrative around its hospitality experience. The project included the development of brand and hospitality manuals, the creation of an elevated visual language through photography and film across the hotel’s key dimensions such as gastronomy, wellness, culture, outdoor activities, and guest experience, as well as social media strategy and international press relations, contributing to coverage in publications including The New York Times.
Year
2024
Client
Hotel AWA
Context
To rebrand Hotel AWA by redefining its visual and communication language, while positioning the property within the international luxury hospitality landscape and articulating a distinctive narrative rooted in its Patagonian context and holistic approach to hospitality.
Outcome
A new brand and hospitality narrative expressed through visual storytelling, guest experience, social media, and international press. The repositioning brought together gastronomy, wellness, culture, and outdoor experiences under a cohesive identity and expanded the hotel’s international visibility, including coverage in The New York Times.
