The launch of the Houdini x Osprey Allt Series was presented through a live performance by artist BONAMASA. Titled The Sound of Allt, the piece combined live piano, synthesizer, and field recordings captured across the Scandinavian alpine seasons, creating a soundscape that echoed the collection’s relationship with nature, movement, and circular design.
Year
2025
Client
Houdini and Osprey
Context
To launch the Houdini x Osprey Allt Series at ARYS Store, through a cultural experience that could translate the collection’s connection to nature, movement, and circular design into an engaging and sensory format.
Outcome
A live performance by artist BONAMASA combining piano, synthesizer, and field recordings captured across the Scandinavian alpine seasons. The Sound of Allt transformed the collection’s values into an immersive soundscape, creating a sensory expression of its relationship with nature and circularity.
