In the Atacama Desert, the CHANEL F/W2024 collection is transformed into an indomitable creature that shines in the midst of an inhospitable environment. 'LES REVÈS' captures the encounter between human creativity and natural majesty, where fashion becomes an expression of freedom, empowerment and the search for authenticity.
Year
2024
Client
CHANEL and L’O
Context
To support the creative direction and presentation of the elements shaping the editorial, translating the CHANEL F/W2024 collection into a cohesive visual narrative.
Outcome
A conceptual fashion editorial set in the Atacama Desert, where the collection becomes an indomitable presence within the landscape. The resulting narrative explores the tension between human creativity and natural majesty, framing fashion through ideas of freedom, empowerment, and authenticity.
