For the Spring edition at ARYS, we created an editorial in collaboration with Masa, a client of the brand and a curated selection of European and Asian labels he wears with natural ease and authenticity. Set against the vibrant streets of Berlin, we walked through the characterful neighborhoods of Schöneberg, capturing the city’s atmosphere through an analog lens by Felipe Orellana. The series reflects a dialogue between personal style and urban landscape, where everyday movement becomes a quiet study of presence, texture, and place.
Year
2025
Client
ARYS Store
Context
To introduce ARYS’s new arrivals through an editorial that reflects the spirit of the brand and resonates authentically with its target audience.
Outcome
An editorial series created with Masa and photographer Felipe Orellana, bringing together personal style, Berlin’s urban landscape, and ARYS’s curated selection through an analogue visual language. Shot across Schöneberg, the series turned everyday movement into an intimate exploration of presence, texture, and place.
